Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how Mr Luck Casino UK (upperhorfield.co.uk) collects, uses, and protects your personal information. We are committed to transparency and compliance with UK and EU data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and other contact details you voluntarily provide when contacting us or subscribing to our newsletter.
- Technical Data: IP address, browser type, device information, and operating system.
- Cookies: Small files stored on your device to enhance your browsing experience.
- Usage Data: Pages visited, time spent on site, referral sources, and click patterns for analytics purposes.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance tracking to understand user behaviour and improve our website.
- Affiliate tracking to monitor referrals to partner casinos and calculate commissions.
- Site improvement and personalisation of content.
- Compliance with legal obligations and fraud prevention.
- Responding to your enquiries and providing customer support.
We do not sell or share your personal data with third parties for marketing purposes without your explicit consent.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality (e.g., session management).
- Analytics Cookies: Track user behaviour using services such as Google Analytics to improve our site.
- Affiliate Tracking Cookies: Monitor referrals to casino partners and attributed conversions.
- Marketing Cookies: Used for retargeting and personalised advertising (requires consent).
You can control cookie preferences through your browser settings or by declining non-essential cookies upon your first visit. Please note that disabling certain cookies may affect site functionality.
Third-Party Links
Our website contains links to casino operators and affiliate partners. We are not responsible for the privacy practices of third-party websites. We recommend you review the privacy policies of any casino or partner site before providing personal information or engaging in gambling activities.
Gambling operators linked from this site are responsible for their own data protection compliance.
Your Rights
Under UK GDPR, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Opt-out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at ico.org.uk.
If you are a US resident, additional rights may apply under the California Consumer Privacy Act (CCPA) and other state laws. Please contact us for further information.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law:
- Analytics data: Retained for up to 26 months.
- Affiliate tracking data: Retained for 12 months or as required by partner agreements.
- Enquiry and support data: Retained for 12 months or longer if required by law.
- Cookie data: Retained according to cookie type and user preferences.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us:
Email: [email protected]
Website: upperhorfield.co.uk
We will respond to all enquiries within 30 days.
This Privacy Policy is effective from January 2026 and may be updated at any time. Changes will be posted on this page with an updated "Last Updated" date.